Powerful protection against harmful pollution
- Barrier against pollution
- Unique patented technology
- Natural mineral
- Cosmos approved
Air pollution is a major health issue and bad news for skin. It’s also on the rise worldwide with over 90% of the world’s population living in areas where air quality doesn’t meet World Health Organization air quality guidelines.
Miniscule pollution particles enter the body via the pores of the skin generating oxidation and inflammation – and even affecting our DNA. The skin’s barrier function is weakened causing heightened sensitivity, premature and accelerated aging and elastosis.
ImerCare VitalSkin protects against pollutants. It has a unique microporous structure and, when integrated into make-up powders, this new patented technology has an absorption mechanism that shields the skin from pollution particles. Unlike conventional antioxidant skincare products that simply repair damage after the event, the ImerCare VitalSkin stops particles from penetrating the skin in the first place, preventing skin damage and protecting our DNA.
ImerCare® VitalSkin – a sustainable solution
Our ImerCare VitalSkin is made from a highly porous grade of diatomaceous earth with a high surface area that traps even the minutest pollutant particles.
The effectiveness of ImerCare VitalSkin has been demonstrated in in-vitro and ex-vivo lab tests that assessed its performance against the most common pollutant – cigarette smoke exposure. Results show that this new diatomaceous earth grade has a preventive action on skin, blocking the penetration of polluting particles.
In the pursuit of healthy white teeth, Imerys has found that toothpaste that combines kaolin and delicately engineered perlite provides highly effective dental care and meets consumers’ preference for natural ingredients.
The mineral perlite is an effective replacement for microbeads in scrubs and shower gels – not only for its exfoliating performance, but for reducing plastic pollution in oceans.