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Socal® UP-G
Socal UP-G is precipitated calcium carbonate with a unique morphology that fosters effective TiO2 reduction at the highest level of opacity and brightness in high PVC (pigment volume concentration) decorative matt paints.
![Socal UP-G](https://www.imerys.com/public/styles/top_content_image_mobile/public/2022-02/Socal_Banner_0.jpeg.webp?itok=3-HwDY4R)
Effective TiO2 extender for high opacity and brightness in paints
One of our most advanced TiO2 extenders is the Socal UP-G product, an ultra-fine precipitated calcium carbonate with a unique morphology that fosters effective TiO2 reduction at the highest level of opacity and brightness.
Used in high PVC decorative matt paints, Socal UP-G increases dry opacity at low gloss. It can be used as a true alternative to TiO2 in many matt architectural paints, providing significant cost savings.
Used to replace 20% of the titanium oxide in paints, it shows no reduction in brightness or opacity, and used to replace 40% of the TiO2, it shows a slightly increased brightness and only a fractional reduction in opacity.
Get in touch to see how Socal UP-G could cut your costs and your environmental impact.
Key benefits
Increased dry opacity at low gloss
Outstanding brightness
Significant cost savings