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Socal® UP-G
Socal UP-G is precipitated calcium carbonate with a unique morphology that fosters effective TiO2 reduction at the highest level of opacity and brightness in high PVC (pigment volume concentration) decorative matt paints.
Effective TiO2 extender for high opacity and brightness in paints
One of our most advanced TiO2 extenders is the Socal UP-G product, an ultra-fine precipitated calcium carbonate with a unique morphology that fosters effective TiO2 reduction at the highest level of opacity and brightness.
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Used in high PVC decorative matt paints, Socal UP-G increases dry opacity at low gloss. It can be used as a true alternative to TiO2 in many matt architectural paints, providing significant cost savings.
Used to replace 20% of the titanium oxide in paints, it shows no reduction in brightness or opacity, and used to replace 40% of the TiO2, it shows a slightly increased brightness and only a fractional reduction in opacity.
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Get in touch to see how Socal UP-G could cut your costs and your environmental impact.
Key benefits
Increased dry opacity at low gloss
Outstanding brightness
Significant cost savings
